Blaine Richard Associates - a management consultancy partnership specialising in helping organisations manage their important customers.

Most companies now do business with fewer, larger customers. These Strategic Accounts are vital to the success of any company. Winning their business in the first place is a massive challenge - as is retaining their business and making it mutually profitable.

Our consultants and trainers work regularly with leading global players to help them launch new strategic account management programmes and to improve the efficiency of established ones. Because of our exposure to 'best practice' in this field, we can offer our clients a host of ideas, tools and methodologies that are proven to work.
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We have recently helped Strategic Account Managers from the following companies:
Hoffman Laroche
Ciba Speciality Chemicals
NCM Credit Management		 Nokia Networks
York Refrigeration
Cable & Wireless		 Norwich Union
Coca Cola
Akzo Nobel

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Recent training programmes include:

  • Strategic Account Planning
  • Implementing Strategic Account Strategies
  • Selling Added Value To Strategic Accounts
  • Negotiation Skills for Strategic Account Managers
  • Presentation Skills for Strategic Account Managers
  • Managing Strategic Account Teams

'Strategic Account Sales 101' -

a foundation programme developed for the strategic account managers of two global biotechnology companies. Conduct locations include USA, Brazil, China, Malaysia, Denmark, Switzerland and Spain.